Put your name where the crowd already is
A sign at the 50-yard line, the name on a festival stage, a sampling tent at mile 3. Standfield turns local events into media you can buy, track and renew.
Built for brands of every size
Local businesses
Dentists, dealerships, credit unions, breweries, gyms, realtors. You want your neighbors to know your name, and a $300–$3,000 package at a well-attended local event does that better than another boosted post.
Regional & franchise brands
Run the same package across 20 events in your service area. Bundle offers, get one invoice and one consolidated report, and set approval rules for your franchisees.
National brands & agencies
Reach grassroots audiences at scale. Post a brief with your targets and budget, and Standfield builds a multi-market program with standard terms and reporting.
Common sponsorship inventory
Every listing spells out exactly what's included. These are the deliverables you'll see most often.
| Deliverable | Best for | How it's proven | Typical range |
|---|---|---|---|
| Banner / field or stage signage | Local awareness | Time-stamped photos in place | $250 – $5,000 |
| PA / emcee / caster reads | Name recall | Script + audio or video clip | $150 – $2,500 |
| Booth or activation space | Leads, sampling, demos | Photos + lead or scan count | $300 – $10,000 |
| Social posts & stories | Digital reach | Live post URLs + insights screenshot | $100 – $3,000 |
| Email newsletter feature | Clicks to your site | Send copy + click report (UTM) | $150 – $2,500 |
| Jersey, bib or shirt logo | Long-lasting visibility | Proof of print + photos | $500 – $15,000 |
| Stream overlay / broadcast spot | Online audiences | VOD timestamps + view counts | $500 – $25,000 |
| Naming rights (stage, zone, event) | Ownership of the moment | All of the above | $2,500 – $100,000+ |
Ranges are Standfield's planning guidance across event sizes, not quotes. Every listing sets its own prices.
Every deal comes with a scoreboard
Trackable QR codes
Every deal gets a dynamic QR code. Put it on your banner or booth and count the scans.
UTM-tagged links
Posts and emails link to your site with campaign tags so the visits show up in your analytics.
Fulfillment report
One page per deal: photos, links, scans, attendance, and cost per scan. Ready to forward.
One-click renewal
Liked the results? Lock in the same package for next season before it goes back on the market.
Five rules of a sponsorship that works
Pick an audience, not an event
Start with who buys from you, then find where they spend their Saturday. A youth soccer cup reaches parents; a hackathon reaches developers.
Budget for activation
Kantar's research points to spending at least as much activating a sponsorship as buying it. Even a small booth, a giveaway or a QR offer turns a logo into a conversation.
Give people something to do
A scan-to-win, a free sample or a photo op beats a static logo. Something people interact with is also something you can count.
Own a category
Ask for category exclusivity at the Official Partner tier and above. Being the only bank at the game is worth more than being one of three.
Show up more than once
Season-long and repeat sponsorships build recognition that a single event can't. Standfield gives past sponsors first right to renew.
Sponsor Pro
Saved audiences, multi-event bundles, team seats, consolidated reporting, and automatic W-9 and insurance certificate collection.
See sponsor pricing →Managed programs
Tell us the goal and budget. Our team builds and runs a multi-event program for you.
Talk to the partnerships team →