Your crowd is worth more than you're charging
Booster clubs, promoters, race directors, festival committees, league commissioners: list your event, package your inventory, and let sponsors come to you.
Everything between "we need sponsors" and a deposit
Package templates
Pre-built tiers for football, music, festivals, runs, esports and more. Edit the deliverables and you're done.
Pricing help
The value calculator turns your attendance and reach into a suggested price for every tier.
Inbound offers
Sponsors send offers on your listing. You can also pitch open sponsor briefs that match your audience.
Auto-generated sponsor deck
A shareable proposal page and PDF built from your listing, for the sponsors you already know.
Fulfillment checklist
Every deliverable becomes a to-do with a due date and a proof upload, so nothing falls through on game day.
Guaranteed payment
Sponsors pay before the event. You're paid as soon as proof is approved, with no invoices to chase.
Things you can sell that you're probably giving away
At the venue
- Gate & entrance banners
- Field, stage or court signage
- Scoreboard / video board
- Water stations, mile markers
- Booth & sampling space
On people
- Jersey or warm-up patches
- Race bibs & finisher shirts
- Volunteer & staff shirts
- Wristbands & lanyards
- Medals & trophies
Out loud
- PA & emcee reads
- "Play of the game" presented by
- Halftime or set-break promos
- Caster reads on stream
- Awards presentations
Online
- Website sponsor wall
- Social posts & stories
- Email newsletter features
- Stream overlays
- Ticketing & registration pages
What sponsors will ask for
Have these ready and your listing gets approved faster, and sponsors say yes faster.
- Honest attendance numbers and how you counted them: ticket scans, registrations or gate counts. Estimates are fine if you label them.
- Audience basics: age range, local vs. visitors, anything distinctive (runners, car owners, families).
- Photos from past events, especially of existing sponsor signage.
- A certificate of insurance. Many sponsors will ask to be named as additional insured on your event liability policy.
- A W-9 (US organizers), so sponsors can process payment. Standfield collects it once for every deal.
- Music licensing for concerts and events with music. Performing-rights licenses (ASCAP, BMI and others) usually fall to the event organizer.
Starter
- 1 active event listing
- Package templates & value calculator
- Held payments & e-sign agreements